How Cost Pulse AI works — end to end

There are no separate entry counters any more. Everything you do runs on a single token wallet. You always see your balance at the top of the Diary, Planner, Schedule and Financial entries pages, and every action shows its price before you confirm it.

Free accounts receive a one-time 100 tokens. Paid plans refill every billing cycle: Founder 1,000, Business 3,400, Scale 8,000. Running out never deletes anything — you just cannot spend more until you upgrade or your cycle resets.

Cost Pulse AI is built around Business Logs — small, structured entries that describe your day as a CEO. Together they become your business memory, which the AI uses to answer questions and generate focused reports.

There are four log types:

• CEO Diary — decisions, thoughts, moods.
• Business Planner — plans and their outcomes.
• Schedule — meetings, deadlines, calls.
• Financial entries — revenue, expenses, payroll, subscriptions, assets.

Every entry earns you XP, moves your 8-axis CEO Scorecard, and costs a few tokens.

Open the sidebar → CEO Diary. Write a short entry about what you decided, what worried you, or what excited you. Pick a mood.

• Best when done daily as part of the Daily Check-in.
• Decision-flavored entries directly raise the Decision Quality axis.
• Mood trend drives the Stability axis.
• Every entry counts as an active day toward Consistency.

The Planner is where you write down what you're going to do and later mark the outcome — Completed or Failed.

• Break big goals into small plans that close in days, not weeks.
• Marking Completed lifts the Execution and Product Speed axes.
• A high completed/total ratio raises Growth Leadership.
• Every Failed plan reduces Discipline by 5 — close the loop by retrying or reflecting.

Schedule holds meetings, deadlines and calls. It's the lightest of the four logs but keeps your week visible to the AI Copilot when you ask "what should I focus on this week?".

• Add items directly or via the Daily Check-in.
• Schedule entries count toward Consistency and daily XP.
• They also give context to your AI reports ("busy week, expect 2 shipped plans").

Financial entries are the fuel for cash-runway insights and your AI reports. There are five kinds: Revenue, Expense, Payroll, Subscription, Asset.

• Type the entry in seconds — no bank sync, no accounting setup.
• Bulk import is supported. Use Financial entries → Import to bring in CSV / QuickBooks / receipt exports.
• Revenue entries directly raise Growth Leadership and Cash Management.
• Revenue ≥ 1.5× expenses pushes Discipline above 90.
• Runway ≥ 12 months pushes Cash Management to 95.

The Statistics page turns raw entries into charts and totals.

• Revenue vs. Expenses over time.
• Cash runway (current / best / worst).
• Monthly burn and category breakdown.
• Plan completion rate, diary frequency, mood distribution.
• Revenue category and subscription drift.

Everything updates the moment you save an entry — no dashboards to build.

The CEO Scorecard rolls every log into an 8-axis score and a CEO Level (L1 → L20).

The 8 axes are:

• Execution — plan completion rate.
• Cash Management — runway and revenue vs. burn.
• Decision Quality — diary decisions + plan outcomes.
• Growth Leadership — revenue entries + positive plans.
• Consistency — active days out of 30.
• Product Speed — how fast plans close.
• Stability — mood profile from diary.
• Discipline — revenue/expense ratio and failed plans.

On the Scorecard page, click the ⓘ info button next to any axis for step-by-step guidance on how to raise that specific score.

Open AI Reports and pick the report that matches your question. Each card shows what it analyses and what it costs, and each report only reads the data it needs.

• Accounting, Sales, Marketing, Cash Flow, Tax, E-commerce, Execution, Pricing & Margin, Growth Strategy, Investor Update — focused reports, 60 tokens each.
• CEO Report — everything in one brief (finance, sources, Shopify, execution, scorecard, tax), 100 tokens.
• You can add one optional question to any report; the answer is written into the brief.
• Every report gives a verdict, KPIs, findings and ranked recommendations.
• Full breakdown per report type: all 11 reports and their token prices.
• Past reports are listed under the cards and can be downloaded as PDF.

AI chat answers quick questions from the same business memory and costs 3 tokens per ~600 characters of answer.